The Naming Process
According to Brad Stone’s book, “The Everything Store,” was initially named as “Cadabra, Inc.”. The intent was to reference the word “abracadabra”, which means magic. But as pointed out, reasons of obscurity made them re-think the name.
The Largest River
Following which Bezos decided to skim through the “A” section of the dictionary. Primarily because it is the first alphabet. Keeping in mind that back then, all websites were listed alphabetically.
