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The Detroit-based apparel company started off making work and safety clothes for the working class. However, today it has gone through a wide expansion with its more fashion-based wear which has become widely accepted by street-wear enthusiasts and big personalities in the Hip-hop community.

All these have combined to make the Carhartt branded clothing fit a variety of styles and appeal to various kinds of consumers over the years. From parents looking to pass it on to their kids to regular construction workers, cold-climate hunters, and rappers, there’s a style for every type of consumer. 

In any case, let’s take a look at the reasons why they’re just so popular.

The 1990s Workwear Trend 

The company’s popularity first ensued when the founder, Hamilton, took advantage of the cross-country transport construction in the late 1880s, which was a time rail workers were needed in high demand.

It did start well as wear for regular construction workers as it dominated the workwear marketplace, however, it was in the early 1990s that it began to gain prominence in the fashion world. During those times, big names in the Hip-hop music industry started to wear Carhartt which made more people learn about the brand. The company seizing the opportunity introduced a new line of streetwear called Carhartt WIP (World In Progress) which became instantly popular amongst skaters at home and abroad. 

The products just kept on getting better from there and now are still very attractive to everyone from modern cowboys to upcoming rap legends. 

High-Quality Materials

Carhartt clothing is relatively expensive, with the pants selling for $70 and the jackets selling for around $100. However, it’s still unsurprisingly popular owing to the quality material used in making them.  The Rugged Flex technology utilized in its making makes it super durable and long-lasting (you can wear it for nearly 15 years). Plus, the outer material’s roughness coupled with its flexibility makes it comfortable to wear. This makes it conducive for outdoor workers, those in cold climatic conditions, and those looking for something that’ll last long with them. The company’s repair policy also adds to consumers’ experience.

With this much quality, it makes sense that many people still rush it despite the price. 

Different Size Range

Another reason for the brand’s popularity is the ability of their wear to fit men and women of every body size. It may seem bulkier on slender people though, but as long as they’re okay with having a little extra room in their clothing, it should be a perfect fit.

Sizes available for men range from small to sextuple-extra-large (6XL) while those for women range from extra-small (XS) to triple-extra-large (3X).

With such a wide range of size fits, everybody can find what suits them which makes it so popular.

Brand Image

A simple tool in the hands of every big company out there today. From Gucci to Louis Vuitton, branding is the most successful advertising medium in the fashion industry and Carrhart isn’t left out. The creativity and simplicity of the Carhartt brand logo design are one of the reasons people love to show off the company’s logo while adorning it.

With its noticeable and vintage yellow logo, consumers can show off their wealth class to friends or foes that they can afford a brand such as Carhartt which makes them literal affiliate marketers and advertisers. 

Celebrities Endorsement

Since the 1990s, celebrities have been popularizing the Carhartt branded products. It’s not uncommon to find a movie showcasing a character in Carhartt outfits or Hip-hop music stars stylishly appearing at press events in one. 

All these influential figures have made the brand even more compelling.

Company’s Age Long History

The company has been around for over a century now and maintains its old heritage of authenticity, functionality, and timelessness. Starting as a small company in Michigan, it has gone on over the years to set up production operations, mills, and sewing factories across the country. And it’s not stopped there as it’s gone to create facilities in Canada, Mexico, England, France, and Amsterdam.

All this has added up to make it a global brand that has maintained its character as the number one workwear company in the world.

What Is The Carhartt WIP?

It means World In Progress and was created as the fast-fashion version of the Carhartt brand. Think of it more as its streetwear form. 

What Is a Carhartt Beanie?

The Carhartt A18 Knit Cuffed is made for men but is worn by people of all genders. It comes in over 30 colors.

Carhart was established in the 1880s to cater to the clothing needs of construction workers in railways and mines but is today a force in the fashion world with its stylish streetwear. Despite its high cost, it’s still so popular because of its branding, history, celebrity endorsement, and so on. 

And if you’ve been wondering if it’s worth the buy, the above information should provide you with what you need to know.

Is Carhartt A Good Brand?

Sure, it’s got great quality.

How Much Is The Carhart Family Worth?

Their estimated net worth is well in the billions.