The name of Subway is derived from Dr. Pete’s Submarines. As the name was too long, in 1966, it was decided to rename it to Pete’s Subway. Bu 1968, the name was further shortened to Submarines. Ultimately by the 1970s, it simply came to be known as Subway. The Subway managed to open around 16 shops in Connecticut. By the 1980s, it had further increased its operations to 200 shops all over America. The logo of them also has its own story. The end letter Y is tilted slightly to give it a look of an arrow. This symbolizes the relation of speed, describing itself as healthy fast food.
Uniqueness Of Subway
What makes it different from its competitors is that it promises to offer its customer an option of ‘healthy fast food at low prices. For example – a Subway sandwich with low calories, fats, and increased green vegetables is available for 3 $ only. Moreover, there is a special sub day each day of the week. On that particular ‘sub’ day, your order will cost you less than 50 % of your regular order, saving on money.
Range of Healthy Subway Meals
They promises to offer all its customers a range of foodstuffs, all under 3500 calories. This is surprising for a market notoriously known for its high fats, oils, and calories. Some of its healthy sandwiches and bread at lower prices are-
Rotisserie-Style Chicken Sub- Filled with cucumber, cauliflower, tomatoes, and spinach, this sub contains only 50 calories. Its price is just 5$Roast Beef- The beef loaded with cucumber and green peppers also has a delicious combination of honey and mustard, allowing only 5g of fat in the entire 6′ sub. Its price is just 7$. Veggie Delight- It contains only 280 gm of fat and minimum calories filled with lettuce, spinach, tomato and is a healthy option compared to other sandwiches. It costs just 6$. Oven-roasted chicken breast Salad contains 6g of sugar,2. 5 g of fat, and only 250 calories. It costs 4$. their Club Salad consists of 140 calories, 3. 5 g of fat, and 7g of sugar. This salad costs 7$.
Special taste of Subway Food meals
Almost everyone who orders at Subway agrees that the taste of it’s food is delicious, enticing, and addictive. It compels them to eat at Subway again and again. The reason is that the base foundation of them is different than its competitors-its bread. The bread that they orders is fresh from the store. It also offers a variety of flatbreads like Italian, wheat, and multi-grain wheat bread.
Moreover, the vegetables they uses are brought fresh from the farm and used as toppings and fillings directly in their store. This gives all the food meals, salad or subs, a fresh taste, and smell. In the end, the taste of fast food offered at nutritional value will leave anybody asking for more. That is where they beats the rest of its competitors.
The Future of Subway
For the last two years, the fast-food industry has also suffered losses, Subway included. However, it has no plans to stop in the new future. With a strong marketing history and a strong food product, Subway, in 2022, is planning on opening ten stores across the USA. During the covid lockdown, they kept in mind the pricing difficulty of its customers. To make it more affordable, it reduced its subs and sandwiches by a dollar or two to make it more affordable. Moreover, it also contributed some of its food products to charity, and those struck by covid give its meals for free.
Conclusion
The unprecedented surge of Coronavirus hit the world and set the financial world crumbling. Many successful businesses shut down their operations, and others went bankrupt. However, through its intelligent marketing structure and planning, they managed to stay afloat. Many experts have predicted that the sales of them in the coming two years will cross more than will be more than 30% of its current 2021 sales, thus projecting a bright future for the country.
FREQUENTLY ASKED QUESTIONS
Q.1 Does Subway include both veg and nonveg meals?
Yes. they caters to both veg and non veg customers/
Q.2 Does they offer healthy fast food?
Yes. The company claims to offer healthy fast food variety to its customers.
